SEM / SEO Elements
Initial and Ongoing analysis of your website to keep track of progress. This includes a variety of factors which we use to asses your website and determine the work required.
Your backlinks are one of the most important elements of off-page SEM/SEO – We will review your current backlink profile including anchortext usage to determine a natural link profile. We then can remove and add niche relevant backlinks to improve your profile and authority of your website.
On-page amendments of content of website
We will review, discuss with you & amend your current On-page SEO, including keyword usage and meta info to ensure targeted traffic.
Website Content Creation
We will review your existing content to determine its validity in terms of your goals and rewrite the content to deliver greater results. We will also create new content for your website.
Industry related blog posts for your website/blog
For internal linking & to add regular content which is what search engines want. We will conduct keyword research to ascertain the optimum keywords to use within the blog posts for maximum effect. This will include long tail keywords to bring in targeted traffic.
Social media set up & management
We will set up and manage your social media for upto 3 accounts, from the following: Facebook, Twitter, Google+, LinkedIn. We will post 2-3 posts a day on subjects of your choice and related subjects. This will increase engagement and exposure.
Targeted Traffic from long tail keyword blog posts on Web 2.0 aged sites
We will conduct keyword research and create blog posts that are placed on relevant niche web 2.0 sites. These will have greater traction and will usually show up for long tail keywords bringing in targeted traffic.
If you search for a business and indicate an area, such as Plumber London, you will see a range of are relevant results. These are called Local Business listings. If you are looking for local business, we can provide a range of citations / directory listings and related services to improve your positions within the search engines local listings.
Content Creation & Management
Content Management covers a broad spectrum of elements including creation of content, such as articles, video, infographics, podcasts and imagery.
Your online reputation is extremely important. A disgruntled customer or competitor can ruin your online reputation. Reputation management is a growing field, in which we monitor and ensure that incorrect reviews and comments about your business are not displayed on the main pages of a search for your business.
PPC – (Pay Per Click) Set Up & Management
Pay per click advertising can be effective if done correctly. The key is to ensure correct keyword usage, quality score and targeting. We can set up and/or manage your PPC account to ensure consistent results and ROI.
A common problem with many websites is targeting the wrong keywords. This means that they either get traffic which doesn’t convert or worse still they get little if any traffic. We conduct extensive keyword research for your particular niche to provide you with a list of valuable keywords that will bring your website targeted traffic.
Expired Aged domain redirects
As a way of improving overall authority and backlink profile, we can purchase an expired aged domain that is related to you niche and which already has authority and backlinks. We check the metrics of the domain prior to purchase and once we are happy with it, we will purchase the domain and 301 redirect the domain to your existing domain to give it instant authority.
Included in every Package
A comprehensive FREE initial analysis of your website to ascertain its current benchmark.
(You will receive a copy with your first month’s report)
The FREE comprehensive initial analysis includes the following:
* Keyword research
* Competitor analysis
* Citation audit
* Website analysis
* Backlink analysis
* Website speed test
* Mobile responsiveness
There are no monthly contracts or tie in’s to worry about, simply let us know if you wish to stop.
All we ask is that you give us 30 days notice to allow for any additional work carried out to be completed.
Monthly progress report
We will provide a comprehensive monthly progress report which will outline the current search engine positions for up to 20 keywords. We will also include a breakdown of the work carried out during the month and the forthcoming work for the next month. This will enable you to check the improvements of the websites positions and the work involved.